About Me
Principal Consultant & Co-Founder, Datalanix · Visiting Faculty · LUMS MBA
Muhammad Ehtisham Akhtar
Muhammad Ehtisham Akhtar is Principal Consultant and Co-Founder of Datalanix, and Senior Commercial Manager at Motive. He has spent 12 years designing and executing go-to-market work for B2B SaaS — pipeline, revenue, and commercial systems that a team can repeat. At Datalanix he leads AI consulting and go-to-market across the US, UK, GCC, and EU. He is a LUMS MBA and visiting faculty at Forman Christian College and the University of the Punjab, teaching strategic marketing, sales, and management information systems.
Roles
- Principal Consultant & Co-Founder, Datalanix (Sep 2024–Present) — GTM strategy, AI consulting and automation, custom web apps, senior staff augmentation.
- Also: Senior Commercial Manager, Motive (Sep 2025–Present, United States) — Amazon Relay partner go-to-market, including $250K+ in new ARR and AI roleplay agents built with AI Ops.
- Senior Global Marketing Manager, Salsoft Technologies (Jun 2023–Sep 2024, Dubai) — digital go-to-market and partnerships with Microsoft, AWS, Cisco, and Dell.
- Co-Founder, Tour de Hills (Aug 2022–Sep 2025).
- Visiting Faculty — Forman Christian College (Sep 2025–Present) and the University of the Punjab (Jan 2026–Present). Strategic marketing, sales, and MIS.
Education
MBA, Lahore University of Management Sciences (LUMS).Connect
Not to be confused with the Urdu poet of a similar name on Rekhta.
