Portfolio

Muhammad Ehtisham Akhtar

Principal Consultant & Co-Founder, Datalanix · LUMS MBA · Visiting Faculty

AI consulting, GTM strategy, senior staff aug (US, UK, GCC, EU).

Also: Senior Commercial Manager at Motive

Bio

Muhammad Ehtisham Akhtar is a Pakistani business and AI consultant based between Lahore and the United States. He is Principal Consultant and Co-Founder of Datalanix, leading AI consulting and go-to-market work for clients in the US, UK, GCC, and EU. He also serves as Senior Commercial Manager at Motive, building partner go-to-market for B2B SaaS. Across 12 years he has designed commercial systems around pipeline, revenue, and repeatable growth. A LUMS MBA, he teaches strategic marketing, sales, and management information systems at Forman Christian College and the University of the Punjab, and he co-founded Tour de Hills.

Not the Urdu poet Ehtisham Akhtar.

Full bio

Roles

DatalanixPrincipal Consultant & Co-Founder

MotiveAlso: Senior Commercial Manager

FCCU / IBA-PUVisiting Faculty

LUMSMBA

What I do

GTM strategy

Go-to-market strategy: how an offer is positioned and taken to buyers, including channels and partnerships.

AI consulting

AI consulting and automation, and custom software when a team needs something built rather than advised.

Staff augmentation

Senior staff augmentation for client teams in the US, UK, GCC, and EU.

Experience

Sep 2024 – Present · Primary

Principal Consultant & Co-Founder, Datalanix

Go-to-market strategy, AI consulting and automation, custom web apps, and senior staff augmentation for clients in the US, UK, GCC, and EU. Public work includes a senior staff-augmentation engagement for Sysco’s finance organization.

Sep 2025 – Present · United States · Also

Senior Commercial Manager, Motive

Runs the Amazon Relay partner go-to-market. Closed $250K+ in new ARR, built AI roleplay agents with AI Ops, and coaches managers and account executives. Owns the forecast into leadership WBRs.

Jun 2023 – Sep 2024 · Dubai