Ehtishaam

About Me

A Decade of Excellence in Project Management, Strategy, Marketing, Start-up Consulting and Digital Transformation

— corporate leader & Consultant

M Ehtisham Akhtar

I’m Ehtisham, an experienced corporate leader with over a decade in Project Management, Strategy & Startup Consulting, Marketing, and Digital Transformation. My mission is to empower businesses to achieve their goals through innovative, data-driven strategies. I hold an MBA from the prestigious Lahore University of Management Sciences (LUMS), where I developed my skills in business administration, strategic planning, and leadership.

Throughout my career, I have collaborated with leading organizations across various industries, driving success through my expertise in project management and strategic consulting. My journey has been defined by a relentless pursuit of excellence and a passion for leveraging technology and data to create impactful solutions.

In addition to my corporate experience, I have successfully launched two startups. The first, Datalanix, delivers top-tier IT services to clients in the US, UK, and Europe, helping businesses optimize their operations through cutting-edge technology. The second, Tour de Hill, is a dynamic tour agency that enriches the cultural experience and history of Pakistan for both domestic and international clients. This venture reflects my commitment to promoting the rich heritage of my country while providing memorable experiences for travelers.

I am dedicated to fostering innovation and driving growth in every project I undertake, and I look forward to connecting with like-minded professionals who share my vision.

LUMS

My Professional Journey

Domain: Branding, Digital Transformation, Channel Strategy, Sales Enablement

Achievements:

  1. Developed and executed branding strategies that enhanced market presence and customer engagement.
  2. Led digital transformation initiatives, optimizing processes and increasing operational efficiency.
  3. Formulated channel strategies that expanded market reach and improved distribution efficiency.
  4. Implemented sales enablement tools and training programs, resulting in increased sales performance and productivity.

(2021 – Present)

Position: Head of Digital Services & Partnerships

Achievements:

  1. Developed a successful go-to-market strategy, resulting in four new channel sales verticals.
  2. Led a team of 30 engineers and business development specialists, achieving $100k in quarterly sales.
  3. Formulated direct sales partnerships with major tech companies, resulting in a $1 million hardware & services vertical.
  4. Executed ROI-focused social media campaigns, boosting brand visibility and profitability.
  5. Collaborated cross-functionally to optimize channel operations and execute impactful brand awareness campaigns.

(January 2023 – April 2023)

Position: Marketing Consultant

Achievements:

  1. Conducted extensive market research to optimize sales and marketing funnels, improving profitability by 15%.
  2. Identified key opportunities in the restaurant industry, leading to a successful product redesign.
  3. Designed and executed a user survey, providing valuable insights for product development.

(June 2018 – October 2021)

Position: Product Manager

Achievements:

  1. Improved website conversion rates by 20% through effective UI/UX design.
  2. Increased organic website traffic with a comprehensive SEO strategy.
  3. Reduced time-to-market by 35%, achieving a 95% increase in customer satisfaction.

(August 2015 – April 2018)

Position: Manager Sales & Marketing

Achievements:

  1. Directed daily operations, achieving $0.2 million in daily sales.
  2. Trained and optimized a workforce of over 800 salespeople, resulting in significant cost savings.

The Book Site Publication

(Sep 2014 – Nov 2017)

Position: Strategy and Marketing Manager

Achievements:

  1. Achieved a 25% increase in revenue through strategic sales initiatives.
  2. Built strategic partnerships, resulting in a 30% increase in brand awareness.

Core Values

Integrity

Always adhere to ethical principles, maintaining honesty and transparency in all interactions and decisions.

Innovation

Constantly seek creative solutions, embracing new ideas and technologies to drive progress.

Excellence

Strive for the highest standards, ensuring outstanding quality and continual growth in all endeavors.

Gallery

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