About Me
10 Years of Excellence in Digitale Marketing, Strategy, and Digital Transformation
M Ehtisham Akhtar
Hi, I’m Ehtisham. I have worked for over 10 years in project management, strategy, startup help, marketing, and digitale marketing. I help businesses grow and reach their goals with smart and simple ideas. I studied business and leadership at LUMS, a top university, where I learned how to plan and lead well.
During my career, I have worked with top companies in many fields. I help them succeed using my skills in project management and strategic business consulting. I always aim for the best and love using technology and data to find smart solutions.
In addition to my corporate experience, I have successfully launched two startups. The first, Datalanix, delivers top-tier IT services to clients in the US, UK, and Europe, helping businesses optimize their operations through cutting-edge technology. The second, Tour de Hill, is a dynamic tour agency that enriches the cultural experience and history of Pakistan for both domestic and international clients. This venture reflects my commitment to promoting the rich heritage of my country while providing memorable experiences for travelers.
I always try to bring new ideas and help businesses grow with digitale marketing. I am excited to meet others who also want to make great things happen.
My Professional Journey
Domain: Branding, Digital Transformation, Channel Strategy, Sales Enablement
Achievements:
- Developed and executed branding strategies that enhanced market presence and customer engagement.
- Led digital transformation initiatives, optimizing processes and increasing operational efficiency.
- Formulated channel strategies that expanded market reach and improved distribution efficiency.
- Implemented sales enablement tools and training programs, resulting in increased sales performance and productivity.
(2021 – Present)
Position: Head of Digital Services & Partnerships
Achievements:
- Developed a successful go-to-market strategy, resulting in four new channel sales verticals.
- Led a team of 30 engineers and business development specialists, achieving $100k in quarterly sales.
- Formulated direct sales partnerships with major tech companies, resulting in a $1 million hardware & services vertical.
- Executed ROI-focused social media campaigns, boosting brand visibility and profitability.
- Collaborated cross-functionally to optimize channel operations and execute impactful brand awareness campaigns.
(January 2023 – April 2023)
Position: Marketing Consultant
Achievements:
- Conducted extensive market research to optimize sales and marketing funnels, improving profitability by 15%.
- Identified key opportunities in the restaurant industry, leading to a successful product redesign.
- Designed and executed a user survey, providing valuable insights for product development.
(June 2018 – October 2021)
Position: Product Manager
Achievements:
- Improved website conversion rates by 20% through effective UI/UX design.
- Increased organic website traffic with a comprehensive SEO strategy.
- Reduced time-to-market by 35%, achieving a 95% increase in customer satisfaction.
(August 2015 – April 2018)
Position: Manager Sales & Marketing
Achievements:
- Directed daily operations, achieving $0.2 million in daily sales.
- Trained and optimized a workforce of over 800 salespeople, resulting in significant cost savings.
The Book Site Publication
(Sep 2014 – Nov 2017)
Position: Strategy and Marketing Manager
Achievements:
- Achieved a 25% increase in revenue through strategic sales initiatives.
- Built strategic partnerships, resulting in a 30% increase in brand awareness.
Core Values
Always adhere to ethical principles, maintaining honesty and transparency in all interactions and decisions.
Constantly seek creative solutions, embracing new ideas and technologies to drive progress.
Strive for the highest standards, ensuring outstanding quality and continual growth in all endeavors.
